15 Leading Fast Food Restaurants Of The Year

8. Burger King

US Systemwide Sales: $10.278 billion

Burger King has undertaken a brand transformation recently. The chain's $400 million Reclaim the Flame turnaround strategy aims to address sales through modernized branding and advertising campaigns. With a significant portion of funds dedicated to advertising and digital investments, Burger King has boldly replaced its iconic tagline "Have it Your Way" with "You Rule", accompanied by hip-hop-infused commercials.