Applebee's Continues To Close While IHOP Is Expanding

Despite the closures, Dine Brands Global remains optimistic about the future. Moralejo outlined their objectives to restore net unit growth in the coming years through a new value engineering prototype. The company aims to focus on increasing top-line sales and improving franchise profitability. A recent deal with their largest franchisee, Flynn Group, has also bolstered their confidence in the brand's development.

In the first quarter of 2024, Applebee's reported a 4.6% year-over-year decline in domestic same-store sales. Additionally, the proportion of delivery orders to total sales decreased slightly from 23.1% in 2023 to 22.1% in the same period this year.