Coca-Cola Is Changing The Flavor Of This Iconic Soda

Many people think that this change would end up exactly like the New Coke incident. However, experts believe that, despite some of the early grumblin, the change is not likely to cause the same sort of backlash. Doug Bowman, professor of marketing at Emory University's Goizueta Business School, saide that this is just a strategy where Coke is trying to stay ahead of the market.