McDonald's To Launch Loyalty Program Across America In July

McDonald's is the latest quick service restaurant to launch a digital rewards program to drive sales and gain consumer insight, and to encourage customers to download its mobile app. Rival Burger King also announced the rollout of its rewards program back in February. As digital and mobile sales are increasing at fast food chains, they are looking for ways to collect more data on what these customers are buying and how often, and loyalty programs offer one way to do so.