McDonald's To Launch Loyalty Program Across America In July

The new program is also part of McDonald's long term strategy to invest in e-commerce and data analytics. In 2019, the company acquired Tel Aviv-based startup Dynamic Yield to integrate machine learning into its technology. Rewards could help grow McDonald's digital segment by incentivizing customers to place mobile orders. The hope is that giving away free items will create repeat purchases, while also helping you understand who your customer is.