Psychology Behind McDonald's Travis Scott Meal

McDonald's just released a meal ad featuring Travis Scott as a Happy Meal Toy. The meal includes a quarter-pound burger with his favorite fixing, a medium fries with a side of dipping sauce, and a medium sprite. People scramble for the celebrity-themed combo right after it was released. Wait...Why do people fall for celebrity endorsement? It's just a burger combo with the regular prices? As a bold psychology major, I summoned up my courage and proposed three interpretations of celebrity worship.